Performance highlights of Our Meta Ads campaigns
Skincare Product
- Objective: Drive eCommerce conversions for an organic skincare brand
- Scope: Full-funnel Meta Ads strategy (Pixel Setup, Retargeting, Optimization)
- Duration: 6+ Months
- Budget Range: $2,500 – $5,000
Results:
- Achieved ongoing client retention due to consistent performance
- Monthly revenue growth through optimized ad spend
- Successfully transitioned cold traffic to repeat buyers
Top-Converting Campaign
- Achieved 57 purchases with a total reach of 36,173 and a strong 83,842 views
- While the Cost Per Purchase was $45.70, this campaign demonstrated high engagement and visibility, indicating strong market interest and brand resonance.
High-Efficiency Campaigns
- A link-click campaign drove 775 clicks at an exceptional $0.09 per click, showcasing excellent cost-efficiency for traffic generation.
- Another campaign focused on content views delivered 190 website views at just $0.23 per view, ideal for brand awareness and funnel entry.
Engagement Metrics
- Campaigns maintained healthy frequency rates (~1.2 to 2.3), ensuring your audience wasn’t overexposed while staying top-of-mind.
- Reach and views numbers continue to grow, indicating solid audience engagement and expanding visibility.