Performance highlights of Our Meta Ads campaigns

Phamily Hair Care (USA)

Objective: Drive traffic & conversions for hair care product line

Duration: 1-7 Days

Budget Range: $100 – $200

 

Results:

  • Achieved ongoing client retention due to consistent performance

  • Monthly revenue growth through optimized ad spend

  • Successfully transitioned cold traffic to repeat buyers

Ad Set: 1 Ad Set | 5 Ads

 🚀 Key Results:

  1. Total Website Purchases: 86
  2. Total Ad Spend: $878.61
  3. Cost Per Purchase: $10.22 (⚡ 58% lower than industry benchmark of $24.28)
  4. Best Performing Day: November 29 with 12 purchases

 

📈 Performance Highlights:

  1. Optimized retargeting strategy achieved consistent conversions throughout the campaign period.
  2. Efficient budget utilization, keeping the average purchase cost significantly below industry standards.
  3. Strong return on ad spend, particularly toward the end of the campaign with increased purchase activity.

✅ Outcome:

Demonstrated ability to drive profitable conversions using Meta Ads by combining creative testing, strategic retargeting, and continuous optimization.

🔥 Key Results Achieved:

✅ Total Website Purchases: 191+ Purchases (across campaigns)
✅ Top Performing Campaign:
• Re-targeting Sales Campaign — 191 purchases with consistent daily conversions
✅ Cost-Efficiency:
• Best-performing ads delivered purchases as low as $6.11 per conversion
• Campaign average: $10.22 per purchase – well below industry average
✅ Optimized Ad Set Results:

  • Sales Ad – 59: 42 purchases
  • New Sales Ad – 150: 27 purchases
  • Sales Ad – video 3: 10 purchases Plus consistent results across other video creatives

✅ Traffic Campaigns:

  • Curly Hair Campaign: Generated 4,586 landing page views, increasing funnel traffic for retargeting